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Thursday, June 16, 2011


Our VIP SALE at  RUBY LANE finished at midnight last night and we want to thank the  many customers who stopped in to look and buy. Some beautiful items will be leaving our shop at Ruby Lane. We know those buyers will be thrilled when they see what they purchased at considerable discount. But our CLEARANCE SALES continue daily at our  SHOP at RUBY PLAZA. So if you saw something in the RUBY LANE shop and suddenly can't find it anymore,  it might be sold, or it might have been relocated to the CLEARANCE CENTER.  We will be moving things around in both shops over the summer months. So be sure to check both shops whenever you feel like treating yourself to lovely jewelry at a great price. 

But talk about timing! If you live in Canada, you know what I mean: we're in the midst of a Canada-wide postal strike that started just after we started our VIP sale! We were lucky that most sales came in and were shipped in the first week while the postal workers were rotating the strikes in different cities. So most of the items are already on the way, or have been received by the buyers. Wish I could say the same for those who are sending payment by mail ... those will be held up for who knows how long. Ah ... the joys of shipping during postal strikes. Good thing we don't sell on eBay or we'd have buyers leaving us "bad marks" for slow shipping!

Honestly, I don't know why eBay has that policy. Vendors there seem to be so uptight about good feedback and worry more about shipping on time than giving accurate descriptions! I think the latter is of greater importance. And let's face it, once you deliver an item to the Post Office, how long it takes to reach a customer is beyond your control. We always ship within 24 - 48 hours from the time payment is completed but thanks to postal services on both sides of the border or around the world, few items get delivered in the time frame promised by the postal carriers. Silly!

Well anyway, after all that, I'm taking a little break but I wanted to share with you my latest jewelry video posted at YouTube which focuses on Diamond Engagement and Wedding Rings, given we're into wedding season. The rings shown come from both our shops and offer both estate and new rings to prospective brides and grooms. Hope you enjoy watching and listening to the beautiful love ballad to which the video is set. It's an original acoustic performed by Victoria of AndrewVictoria.  And if you like, you can actually watch AndrewVictoria performing the song live on their own YouTube site HERE. Enjoy!

Monday, June 13, 2011


Well the big DUPUIS AUCTION I mentioned in my last post is over and I didn't attend due to personal reasons. But I rushed over to their site this morning to see what prices were realized, and as usual, my jaw hit the floor on some of them. That gorgeoous hand painted portrait necklace in the previous post? How's $22,000 sound ... BEFORE the buyer's premium of 25%! The zinger of the day though had to be this brooch below:

1940's 6.22ct yellow diamond and emerald pin set in platinum and 18k sold for $260, 000 at Dupuis Auction, June 12, 2011. 

My goodness. Are you ready for this? The "hammer price" was $260, 000 CAD!
But then, this pin dates to the 1940's and the kicker is that yellow diamond in its center: it is a whopping 6.22cts. Then factor in the emeralds, along with the platinum and 18k mounting and well ... what can I say? Even Dupuis estimated it would fetch $60,000 - $80,000 CAD?! Some seller is smiling today!  If you want to see what else sold big and for how much, just go HERE.

So that said, I return to our comparatively humble and very affordable VIP sale which has only 3 days left in it, including today. Maybe our gorgeous natural yellow diamond ring below isn't as large as the Dupuis diamond, but it's just as beautiful and very worth the investment as yellow diamonds continue to demand and fetch high dollars.

Heavens! Just look at that ring! Glorious with another 0.60cts of diamonds set around that half carat yellow diamond.

Maybe you'd prefer this one below. It costs twice as much but I can just imagine what it would fetch at the Dupuis auction:

With over 2.73cts of diamonds, its appraisal is more than 2 times higher than the previous ring.

Of course, not everyone reading this blog is into expensive diamond rings. Depending on your pocketbook and taste, perhaps you'd like to save a further 15% off the asking price of only $395 on this lovely 14k gold amethyst pin:

Or if you're into designer costume jewelry, what about the outstanding necklace and earring set from Elsa Schiaparelli below. With VIP discount, it costs just a hair over $300 ... and that's down from the original price more than twice that!

You know, you can't go wrong with the prices we're asking for our items.  Even without special sales like this VIP SALE, we always give good value and service. But you can go wrong if you don't hurry over to our shop in the next 72 hours and save on those items you've been dreaming of for months now. Our next sale is many months away and what you want might be gone by then.  

First in, best dressed. What are you waiting for?!