Why the change? Well for one thing, our previous shop name was so long that I got tired of typing it into blogs, setting up links etc etc. Secondly, going by what our customers say time and again, we have such "divine finds" in jewelry that it just makes sense to re-name our shop and blog.
And along with those changes, comes our new logo on the left. How do you like it? We think it's divine!
And there's more change afoot: for over a year now we've maintained 2 shops ie. one at Ruby Lane and the other at Ruby Plaza. Sadly I'm finding the work load overwhelming carrying and promoting 2 shops, especially when I don't really have enough stock to populate 2 shops.
We couldn't resist opening a second shop at Ruby Plaza when we got the chance: the monthly fee was so incredibly low and we were allowed to offer a less restrictive range of jewelry ie. we could offer new, contemporary, reproduction jewelry and more in our Ruby Plaza shop. But we learned something about ourselves in the process: we really don't much like new and contemporary jewelry LOL! And, going by our sales from that shop, or should I say, lack of sales, neither do our customers. So why flog a dead horse?
That year or so with our Ruby Plaza shop proved to us we were on the right track in the first place in the "divine finds" we were offering. Though pre-loved and pre-worn, customers want those pieces. So bit by bit, we'll be moving what stock we can out of the Ruby Plaza shop in the next couple of weeks and then closing that store. But before that happens, we do have a few items in there that we cannot sell on Ruby Lane because though they are estate pieces, they're less than 20 years old. So before they disappear from that Ruby Plaza shop altogether, we'd like to alert you to them. One is this fantastic platinum & ruby wedding ring set shown below:
There's also this amazing and authentic CHAUMET PARIS 18k white gold ring below that we are selling on consignment for one of our regular customers: